Our Story

Pets are family, and we strive to incorporate them into the moments that matter most.

After (im)patiently waiting for the timing to be right, in 2020 - alongside many others - I took the plunge and became a pet-parent to Miniature Dachshund, Darcy.

I took my role very seriously, spending our eight-week wait carefully researching R+ training techniques, pet nutrition and of course - some high-quality products to spoil the new addition to our little family.

When it came to shopping for myself, however, I struggled. As a dog-dad, I am aware I am in the minority - there is no shortage of pooch-themed apparel for humans, but much of it is aimed at the 'dog-mum' or is at least a little on the cheesy side. When creating my own range, I wanted to keep our slogans relatable and fun, but wearable too. Exactly the things I'd been looking for!

We love what we do, and especially bringing it to you!

After spending my entire working life in retail, transitioning to an e-commerce platform was quite an adjustment. It is such a pleasure to see you at events as we tour the nation, finding pet-parents as passionate as we are!

From farmers markets to festivals, rain or shine you're bound to find us somewhere in a field with smiles on our faces. If you'd like to know where we are next, check out our social media feeds for details on upcoming events!

If you know of a retail opportunity that may be a good fit for Discovered by Darcy, please do reach out!

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