Our Story
Pets are family, and we strive to incorporate them into the moments that matter most.
After (im)patiently waiting for the timing to be right, in 2020 - alongside many others - I took the plunge and became a pet-parent to Miniature Dachshund, Darcy.
I took my role very seriously, spending our eight-week wait carefully researching R+ training techniques, pet nutrition and of course - some high-quality products to spoil the new addition to our little family.
When it came to shopping for myself, however, I struggled. As a dog-dad, I am aware I am in the minority - there is no shortage of pooch-themed apparel for humans, but much of it is aimed at the 'dog-mum' or is at least a little on the cheesy side. When creating my own range, I wanted to keep our slogans relatable and fun, but wearable too. Exactly the things I'd been looking for!
We love what we do, and especially bringing it to you!
After spending my entire working life in retail, transitioning to an e-commerce platform was quite an adjustment - events have become almost a social outlet, and a great way to meet and connect with our incredible customer base.
From dog festivals to county shows, our little business is constantly on the road, searching for pet-parents as passionate as we are. If you'd like to know where we're headed next, check out our social media feeds for details on upcoming events!
